Digital Marketing Data Specialist

Learn to read information, structure databases, dynamic reports and build a marketing plan starting from data analysis.

Course Description

The ITS Digital Marketing Data Specialist course trains professionals able to analyze digital data and create dynamic reports, working with the main data management tools (Google, CRM and more). Students will acquire specific skills on the functioning of communication channels and on the platforms for the collection and statistical analysis of information.

The course

The ITS Digital Marketing Data Specialist course trains young people to the new digital data market, essential for optimizing marketing strategies

The training course is aimed at those who aspire to specialize in Data Analysis. In particular, we will focus on the study of information deriving from Marketing strategies, in order to optimize their performance and plan improvement activities.

At the end of the studies, the professional will be able to collaborate in the creation of a Marketing plan through the representation of data, which will support the choices oriented towards innovation of business strategies.

It will therefore be an in-depth course, which will lead to the development of advanced statistical skills. The student will achieve certifications on the main tools for data collection, processing and analysis – eg. Google, Facebook and other social media, CRM, and will develop technical and functional knowledge in the field of Artificial Intelligence and Machine Learning. The student will also learn methodologies of Problem Solving, Project Management, Agile, and Product and Service Analysis and Development.

These notions will allow the new Digital Marketing Data Specialists to establish themselves in a very specific role, collaborating with different company departments (e.g. sales and customer care).

Job opportunities

Once the course of study is completed, the student will be able to enter a rapidly growing market. The data analysis sector is expanding: it is estimated that in 2024 it will reach a value of 2 billion euros, with an average annual growth in the period 2022-2024 of 12% (compared to 5% for the other sectors).

The Digital Marketing Data Specialist will therefore be able to manage and develop business intelligence and data science activities in various contexts, including:

  • Communication and digital marketing agencies
  • Companies in the banking, retail, IT services, media and advertising sectors
  • Agencies and companies specializing in strategic consulting and market research

Access requirements

In order to access this course, the following requirements must be met:


Possession of one of the following qualifications:

  • Secondary school diploma (preferential areas: Graphic and Communication or Art high school).
  • Professional diploma obtained as a result of the four-year IeFP courses and IFTS Certification.
  • English language (preferably B2 level according to the Common European Framework of Reference for CEFR languages) and basic knowledge of technical English for the sector.
  • Basics of logic and mathematics
  • Basis of Graphic and Digital processes and technologies
  • Residence or domicile in Lombardy

* Some access requirements may change depending on regional directives

Duration of the course

The training course has a duration of 2 years. It is organized into 1,000 hours of training each year, for a total of 2,000 hours divided as follows:

  • 1,200 hours of classroom and laboratory training
  • 800 hours of training / internship

Cost of the course

To participate in the course, a contribution of € 1,000 / year is required for supplementary teaching services (technological equipment, cloud platforms…).

There are exemptions based on income or merit.


Modulo Unità formativa ore
UFT01 Efficacia personale e stile comportamentale 16
UFT02 Protezione dei dati, diritto digitale, trasformazione digitale e blockchain 24
UFT03 Diritto commerciale, diritto del lavoro e GDPR 28
UFT04 Economia e organizzazione aziendale 52
UFT05 Qualità, ambiente, salute e sicurezza sui luoghi di lavoro 16
UFT06 Project Management 24
UFT07 Problem solving e creatività 16
UFT08 Design Thinking 20
UFT09 Comunicazione, capacità relazionali e costruzione del gruppo di lavoro 24
UFT10 Personal branding e orientamento al lavoro 16
UFT11 Team Working 24
UFT12 Lingua inglese e microlingua di settore 60


Modulo Unità formativa ore
UFS01 Progettazione grafica, infografica, web design, UX/UI design 76
UFS02 Strumenti software per la grafica e l’impaginazione 72
UFS03 Algoritmi e Programmazione Strutturata 28
UFS04 Sviluppo web front-end 80
UFS05 Digital Video Editor 100
UFS06 Digital Marketing e Social Media 80
UFS07 Modellazione 3D e realtà virtuale 60
UFS09 Stampa digitale e stampa 3D 40
PW01 Project work 56
UFS08 Progettazione di servizi digitali 80
UFS10 Marketing one-to-one 28
UFS11 Linguaggi avanzati per lo sviluppo front-end 76
UFS12 Affiliate Marketing 48
UFS13 Content Marketing Strategy 28

​​Do you want to know the subjects of the course?

Discover all the training units, click on the curriculum below

What our students say about us

Victoria Monti
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In ITSAR I got hooked on the world of marketing and social media. I will continue in this sector after my diploma, I can't wait to start working.
Sabrina Militello
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Two very intense years of study, but I would do it again immediately! Each topic was interesting and useful to be able to start working immediately after the course
Paolo Casati
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I had the impression that once I finished my course I found a job much easier than my friends who graduated from classic universities.


Here is the answer to some of the most frequently asked questions about the Omnichannel Communication Specialist course. If you don’t find what you are looking for, contact us on this page.

The upper secondary education diploma is compulsory, but it does not need to be in the field of graphics and communication. A diploma of this type represents a preferential title, but it is not essential for enrollment purposes. Anyone with an upper secondary education diploma of any kind can enroll in the course.
To better prepare you for the entry test, we have collected a series of resources, basic courses and exercises that you can use for free. You can find all these materials on the dedicated page.

ITS Angelo Rizzoli is open to international exchanges and offers its students the opportunity to carry out experiences abroad. Our Institute adheres to the Erasmus program and organizes internships in several European countries.