Omnichannel Communication Specialist
Become a digital communication professional. Learn to create integrated communication projects between graphics, print, web and social networks.
The ITS Omnichannel Communication Specialist course trains new professionals in omnichannel digital communication. Students develop the skills and abilities necessary to convey information on all communication channels – print, web, mobile, social media, video and new technologies – identifying those most suitable for promoting the reference product / service.
The course prepares Higher Technicians with the ability to conceive and implement multimedia communication projects.
Students develop the skills and abilities necessary to convey information on all communication channels – print, web, mobile, social media, video and new technologies – identifying those most suitable for promoting the reference product / service.
The Technicians are able to design a brand in tune with its positioning and create the graphics by making suitable choices of lettering and colors. They synthesize texts and information and then graphically translates them into an infographic. They know and use software for graphics, for video editing and compositing. They have an in-depth knowledge of languages and tools for creating a website, advanced languages and tools for developing a web app.
The technicians are able to participate in the definition of a digital marketing strategy, knows how Google works, SEO (search engine optimization) logics, create Facebook, Instagram and LinkedIn company pages, follow email marketing campaigns, and know marketing methodologies one-to-one automation.
At the end of the course of study the student will be able to work independently in all contexts related to communication, from the strategic side to the more operational side. In particular, the main job opportunities are:
- Multimedia communication agencies
- Web Agency
- Marketing departments of companies
- Corporate communication functions
In order to access this course, the following requirements must be met:
- Possession of one of the following qualifications:
- Secondary school diploma (preferential areas: Graphic and Communication or Art High school).
- Professional diploma obtained as a result of the four-year IeFP courses and IFT S Certification.
- English language (preferably B2 level according to the Common European Framework of Reference for CEFR languages) and basic knowledge of technical English for the sector.
- Basics of logic and mathematics
- Basis of Graphic and Digital processes and technologies
- Residence or domicile in Lombardy
* Some access requirements may change depending on regional directives
Duration of the course
The training course has a duration of 2 years. It is organized into 1,000 hours of training each year, for a total of 2,000 hours divided as follows:
- 1,200 hours: classroom and laboratory training
- 800 hours: internship
Cost of the course
To participate in the course, a contribution of € 1,000 / year is required for supplementary teaching services (technological equipment, cloud platforms…).
There are exemptions based on income or merit.
|UFT01||Personal effectiveness and behavioral style||16|
|UFT02||Data protection, digital law, digital transformation and blockchain||24|
|UFT03||Commercial law, labor law and GDPR||28|
|UFT04||Economics and business organization||52|
|UFT05||Quality, environment, health and safety in the workplace||16|
|UFT07||Problem solving and creativity||16|
|UFT09||Communication, interpersonal skills and construction of the working group||24|
|UFT10||Personal branding e orientamento al lavoro||16|
|UFT12||English language and technical English||60|
|UFS01||Graphic design, infographics, web design, UX / UI design||76|
|UFS02||Software tools for graphics and layout||72|
|UFS03||Algorithms and Structured Programming||28|
|UFS04||Front-end web development||80|
|UFS05||Digital Video Editor||100|
|UFS06||Digital Marketing e Social Media||80|
|UFS07||Digital Marketing and Social Media||60|
|UFS09||3D modeling and virtual reality||40|
|UFS08||Design of digital services||80|
|UFS11||Advanced languages for front-end development||76|
|UFS13||Content Marketing Strategy||28|
Do you want to know the subjects of the course?
Discover all the training units, click on the curriculum below
What our students say about us
Here is the answer to some of the most frequently asked questions about the Omnichannel Communication Specialist course. If you don’t find what you are looking for, contact us on this page.
ITS Angelo Rizzoli is open to international exchanges and offers its students the opportunity to carry out experiences abroad. Our Institute adheres to the Erasmus program and organizes internships in several European countries.