Omnichannel Communication Specialist

Become a digital communication professional. Learn to create integrated communication projects between graphics, print, web and social networks.

Course Description

The ITS Omnichannel Communication Specialist course trains new professionals in omnichannel digital communication. Students develop the skills and abilities necessary to convey information on all communication channels – print, web, mobile, social media, video and new technologies – identifying those most suitable for promoting the reference product / service.

The course

  • Duration: 2 years
  • Training: 1200 hours
  • Stage: 800 hours
  • Location: Milano, Via B. Crespi 30
  • Language: Italian
Enroll

The course prepares Higher Technicians with the ability to conceive and implement multimedia communication projects.

Students develop the skills and abilities necessary to convey information on all communication channels – print, web, mobile, social media, video and new technologies – identifying those most suitable for promoting the reference product / service.

 

The Technicians are able to design a brand in tune with its positioning and create the graphics by making suitable choices of lettering and colors. They synthesize texts and information and then graphically translates them into an infographic. They know and use software for graphics, for video editing and compositing. They have an in-depth knowledge of languages ​​and tools for creating a website, advanced languages ​​and tools for developing a web app.


The technicians are able to participate in the definition of a digital marketing strategy, knows how Google works, SEO (search engine optimization) logics, create Facebook, Instagram and LinkedIn company pages, follow email marketing campaigns, and know marketing methodologies one-to-one automation.

Job opportunities

At the end of the course of study the student will be able to work independently in all contexts related to communication, from the strategic side to the more operational side. In particular, the main job opportunities are:

  • Multimedia communication agencies
  • Web Agency
  • Marketing departments of companies
  • Corporate communication functions

Access requirements

In order to access this course, the following requirements must be met:

 

  • Possession of one of the following qualifications:
  • Secondary school diploma (preferential areas: Graphic and Communication or Art High school).
  • Professional diploma obtained as a result of the four-year IeFP courses and IFT S Certification.
  • English language (preferably B2 level according to the Common European Framework of Reference for CEFR languages) and basic knowledge of technical English for the sector.
  • Basics of logic and mathematics
  • Basis of Graphic and Digital processes and technologies
  • Residence or domicile in Lombardy

* Some access requirements may change depending on regional directives

Duration of the course

The training course has a duration of 2 years. It is organized into 1,000 hours of training each year, for a total of 2,000 hours divided as follows:

  • 1,200 hours: classroom and laboratory training
  • 800 hours: internship

Cost of the course

To participate in the course, a contribution of € 1,000 / year is required for supplementary teaching services (technological equipment, cloud platforms…).

There are exemptions based on income or merit.

Curriculum

Modulo Unità formativa ore
UFT01 Personal effectiveness and behavioral style 16
UFT02 Data protection, digital law, digital transformation and blockchain 24
UFT03 Commercial law, labor law and GDPR 28
UFT04 Economics and business organization 52
UFT05 Quality, environment, health and safety in the workplace 16
UFT06 Project Management 24
UFT07 Problem solving and creativity 16
UFT08 Design Thinking 20
UFT09 Communication, interpersonal skills and construction of the working group 24
UFT10 Personal branding e orientamento al lavoro 16
UFT11 Team Working 24
UFT12 English language and technical English 60

Modulo Unità formativa ore
UFS01 Graphic design, infographics, web design, UX / UI design 76
UFS02 Software tools for graphics and layout 72
UFS03 Algorithms and Structured Programming 28
UFS04 Front-end web development 80
UFS05 Digital Video Editor 100
UFS06 Digital Marketing e Social Media 80
UFS07 Digital Marketing and Social Media 60
UFS09 3D modeling and virtual reality 40
PW01 Project work 56
UFS08 Design of digital services 80
UFS10 Marketing one-to-one 28
UFS11 Advanced languages ​​for front-end development 76
UFS12 Affiliate Marketing 48
UFS13 Content Marketing Strategy 28

​​Do you want to know the subjects of the course?

Discover all the training units, click on the curriculum below

View the curriculum

What our students say about us

Victoria Monti
In ITSAR I got hooked on the world of marketing and social media. I will continue in this sector after my diploma, I can't wait to start working.
Sabrina Militello
Two very intense years of study, but I would do it again immediately! Each topic was interesting and useful to be able to start working immediately after the course
Paolo Casati
I had the impression that once I finished my course I found a job much easier than my friends who graduated from classic universities.

F.A.Q

Here is the answer to some of the most frequently asked questions about the Omnichannel Communication Specialist course. If you don’t find what you are looking for, contact us on this page.

The upper secondary education diploma is compulsory, but it does not need to be in the field of graphics and communication. A diploma of this type represents a preferential title, but it is not essential for enrollment purposes. Anyone with an upper secondary education diploma of any kind can enroll in the course.
To better prepare you for the entry test, we have collected a series of resources, basic courses and exercises that you can use for free. You can find all these materials on the dedicated page.

ITS Angelo Rizzoli is open to international exchanges and offers its students the opportunity to carry out experiences abroad. Our Institute adheres to the Erasmus program and organizes internships in several European countries.